Croissant Donut at Dunkin' Donuts-AEC
I took it as a matter of social responsibility to make it to my local Dunkin' Donuts location today and try the new Croissant Donut. This is no doubt DD's attempt to ride on the success of Dominique Ansel's Cronut™ sensation that one must wait hours to hopefully purchase for $5 in NYC. I made that journey myself last year.
A description of the cronut...deep fried butter! So rich. I'm glad we got to experience it on our donut tour. Ayla and I preferred the DKA. It's rich but not as crazy as the cronut. The DKA reminds more of a high quality French pastry. Plus, you don't have to wait 90 minutes to get it!
Facebook Post by Ashley E. Cummings, November 2013
No need to wait hours for the Croissant Donut. I shelled out $2.49 plus tax to get mine in the 8 o'clock hour this morning. I might have waited 90 seconds for service. They even put it in a little fancy box.
The appearance looked promising. It had more of a golden color than the traditional original glazed donuts. The shape wasn't all the way round. It reminded me more of a stop sign. That color lent itself to a crisp outside much like the exterior on a croissant! How about that!
Overall, I wasn't overwhelmed by the taste. The donut was somewhat yeasty. Bad batch? Too much yeast? That was a turn off, because you don't find yeast in traditional croissants. Crazy, usually DD gets the yeast levels right. I didn't get much of any butter taste although it is listed in the ingredient list. It was lacking the buttery layers that you expect from a croissant. In Ansel's version, the butter slaps you in the face. Perhaps, they could have traded in that box for some artificial butter flavoring.
Side View of the Cronut™-AEC
Overall, I'm not a fan of DD's new Croissant Donut. If consumers want to have a good croissant donut experience, I would check out a local shop. If you go to NYC and happen to be by Dominique Ansel's Bakery, laugh at all the jerks waiting in line and walk inside. Pick up a DKA. You'll get an experience similar to that of the Cronut™ without the aggravation of waiting in line.
Hold on, DD. You might be able to turn this around. Ansel changes the flavor of his Cronut™ every month. Play around with some other varieties. That could keep the Croissant Donut convo going for you...I'm not sure how long your "limited time" is intended to be. And hey, don't be too hurt by this write-up. You still rock out the Sour Cream and Traditional Cake donuts.